Learn more about our last report
Beauty brands & KOL Marketing in 2022
KEY FIGURES, TOP PLAYERS, SHARE OF VOICE, INSPIRING CAMPAIGNS, AND 2023 TRENDS.
What will you learn in this report?
According to figures from the analysis firm Zion Market Research of continuous growth, the beauty industry has, despite the singular health and economic context, managed to stay the course with its consumers. Already widely represented on social platforms such as Instagram, YouTube, or TikTok, the sector has undergone a real and profound transformation in recent years and has managed to stay the course by reinventing itself for its target audiences.
Brands have been able to rely on KOLs to create, imagine and share their respective universes to keep their differences and identities alive. We have designed this 2022 study dedicated to beauty and Influencer Marketing in this respect. To provide professionals with the keys to understanding the dynamics, mutations, and success stories of Influencer Marketing, and the latest social trends are known by the market in a context that is both unexpected and challenging for brands.
What will you find in this report :
Key Takeaways,
A. Key figures for beauty brands worldwide
B. Key figures for beauty brands in France
C. Key figures for beauty brands in Germany
D. Key figures for beauty brands in Spain
A. Instagram, TikTok, YouTube, Pinterest,...: which networks for the beauty industry in 2022?
B. Influencer Marketing x Beauty: the must-have formats for brands
C. Focus TikTok
D. Seven beauty brands, seven success stories
B. Inclusivity, diversity, and clean beauty: when beauty brands reinvent the codes of their influencer campaigns
C. Metaverse x Influencer Marketing: the new bet for beauty brands
D. When KOLs launch their beauty brand
