France’s new Influencer
marketing law

What will you learn in this guide ?


Following an exhaustive industry and public consultation process, the French government has legislated a framework to regulate the Influencer Marketing industry and stamp out nefarious practices by some unscrupulous influencers and their agents

With the global Influencer Marketing industry predicted to be worth $21.1bn
in 2023, the new law is recognition of the industry’s growing importance to the French economy, and of its rapid path to professionalization.

This guide will help you understand the regulations passed by the Assembly to promote a more responsible industry, including information on current laws, the evolution of influencer marketing regulations in Europe, self-regulation by the European Advertising Standards Alliance, and a summary of the code of conduct for influencers and content creators.


What will you find in this guide :




Regulation and Education: creating a more responsible industry


So. What’s in the law?





 How are influencer marketing laws evolving elsewhere in Europe?


Interview: European Advertising Standards Alliance (EASA) Self-Regulation 

Development Officer Tudor Manda


In Short: The Best Practice Guide for Influencers and Content Creators

Green Office Folder with Inscription Regulations on Office Desktop with Office Supplies and Modern Laptop. Regulations Business Concept on Blurred Background. Regulations - Toned Image. 3D.
Business man pointing the text Ethics
code of conduct

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marketing law?

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