Influencer marketing: driving success in the Automotive industry

While many automotive brands have been cautious about getting into Influencer Marketing, some of the more forward-looking amongst them quickly saw the benefits, setting up early and frequent collaborations with successful content creators.
Collaborations with KOLs (Key Opinion Leaders) allow the brand to present itself in channels outside those normally used by the automotive sector, to start conversations with potential customers or  prospects and launch the customer journey. Working with a content creator enables the brand to be represented in a new and innovative way, while also being part of the creator’s story.