Influencer Marketing in the Tech Sector in 2023

In a dynamic where competition is fierce and target audiences are increasingly looking for sensations and experiences, the technology industry definitely seems to have a bright future ahead of it.

Indeed, as innovations keep flooding the sector, brands have been able to rely on the prescription power of KOLs (Key Opinion Leaders) to create a new lasting relationship with the population. By strengthening their presence on social platforms and developing different and creative devices alongside relevant content creators, they have managed to effectively reinvent themselves.

Where are we in the Influencer Marketing market in the tech sector? On which platforms is it relevant to deploy an Influencer Marketing campaign today? Who are the tech KOLs to activate in 2023? How can mobile applications design effective Influence collaborations?

In this report, we wanted to bring all the strategic and operational keys to professionals in the technology industry to understand the contours of Influencer Marketing sustainably and to better master it.