Raising awareness of a new service using influencer creativity.
Thanks to its platform and expertise in Influencer Marketing, Kolsquare was able to identify an influencer that was well-known for his humor (particularly among younger consumers) : Ivan Bédé.
Ivan featured Casino in a video for his YouTube channel in a similar style to his usual content: creative and funny content which fits perfectly into his universe, even though there is a product placement.
Learn more about the Casino campaign and its results by downloading the case study !