Some of the key elements in this report are: 

• Influencer marketing professionals: Getting the right picture
  
• Emotion, a new metric to make your influencer marketing campaigns shine
  
• Earned Media Value: the key impact indicator?
  
• KOLs and the pre-campaign phase
  
• Brand-Influencer relationship: the key to a well-thought-out strategy.
  
• Transparency will be essential for progress in the Influencer Marketing sector
  
• Customers are becoming the new KOLs
  
• Micro-influencers or rather Alpha Consumers?
  
• Analysis and modelling to enhance influencer marketing
  
• 2021 will be Gaming, not Lifestyle
  
• Employee advocacy: a surprising Influencer Marketing strategy
  
• Greater KOL engagement for more relevant campaigns
  
• Could virtual KOLs be the future of Influencer Marketing?
  
• KOLtent Factory: an extra boost for campaigns on social media

Social Media Trends: 

• Social commerce: the next big thing
  
• In 2021, KOLs go live even while they shop
  
• TikTok woos advertisers in France
  
• Payment vs. Partnership: social media have made their choice
  
• Triller, TikTok’s intriguing rival
  
• Endless possibility for creators on social media
  
• What can young KOLs on social media teach us?