Key elements to be found in this analysis:
Influencer Marketing in 2022: between responsibility, internalization & data
- Data-driven: the power of data at the heart of Influencer Marketing
- Influencer Marketing gets more responsible
- The internalisation of Influencer Marketing
Social platforms at the heart of social commerce
- TikTok: between a searing rise and a new advertising approach
- The spurt of Social Selling, Live Shopping and affiliation programs
- Social platforms and KOLs: towards new monetization models
Towards authentic, engaging and groundbreaking formats
- Social Audio
- Snack Video Content
- Metaverse & virtual reality
Brands x KOLs in 2022
- Long-term partnerships at the center
of brands’ collaborations with KOLs
- Virtual KOLs: the new 2022 influencer strategy for brands?
Social platforms to prioritize in 2022
- TikTok
- Instagram
- Pinterest
- Twitch
- LinkedIn