Beauty brands and Influencer Marketing in 2021


This study provides a comprehensive understanding of brands and beauty KOLs on social networks and identifies upcoming trends.

It is based on the analysis of 1.7 million KOL’s including 54,960 influencer profiles specific to the beauty segment between January 2020 and January 2021.

Further analysis was carried out based on Kolsquare influencers on Instagram with a focus on the UK, France, Germany, and Spain.

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Key elements to be found in this analysis:

Instagram, TikTok, Twitch: beauty is everywhere
  • Influencer marketing and beauty: why does it work?
  • Which are the beauty social networks?
  • 10 beauty brands that have successfully used their social media.

Instagram, the beauty master

  • The number one network for beauty influencers
  • How can brands use the creative potential of instagram?
  • Live shopping and social selling: how to sell on social networks in 2021
  • Most mentioned brands on instagram, by country
  • Beauty influencers: various and engaging profiles 4 beauty brands.


  • Beauty on social media in 2021
  • Affiliation: a lever for influencer marketing
  • Data-driven: the power of marketing data for brands
  • Who are the Skinfluencers?

Would you like to know more about the success factors of an Influence Marketing campaign in 2021? Fill out the form to download the complete report.

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