This study provides a comprehensive understanding of brands and beauty KOLs on social networks and identifies upcoming trends.
It is based on the analysis of 1.7 million KOL’s including 54,960 influencer profiles specific to the beauty segment between January 2020 and January 2021.
Further analysis was carried out based on Kolsquare influencers on Instagram with a focus on the UK, France, Germany, and Spain.
Key elements to be found in this analysis:
Instagram, the beauty master