Fashion and accessories: Influencer Marketing at the heart of brands performance


This report analyzes the performance of this industry on social media, identifies upcoming trends and brands performances between June 2020 and May 2021 thanks to Kolsquare data plus interviews with key industry players: Twitch , Pinterest, ARPP, Kantar, Union des Marques, Livescale, Zmirov Communication, Ogilvy Paris, Kiabi, El Corte Inglés, Kantar, Cabaïa, Tartine et Chocolat, Sessùn, Pimkie and Nach Bijoux.

Discover the ranking of Fashion brands by country - France, Germany, United Kingdom and Spain - in the luxury, independent, sportswear, accessories, footwear, lingerie, jewelry and children's clothing sectors.

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Key elements to be found in this analysis:

Focus Data - Influencer Fashion in 2021
  • Instagram, still in the lead,
  • Performance by country: France, Germany, United Kingdom and Spain,
  • Tools used by fashion brands on Instagram,
  • Brands' perfomance by sector.

Live, social commerce and influence: the new codes of e-commerce in the fashion industry

  • Influence and social commerce,
  • Social commerce : tools and networks,
  • Social commerce and the Chinese influencers,
  • Data at the center of ROI.

Fashion trends on social media

  • When KOLs launch their brands,
  • When brands co-create with KOLs,
  • Vlog and vidéo, the winning formats,
  • Inclusive fashion and positive body.

Would you like to know more about the success factors of an Influence Marketing campaign in 2021? Fill out the form to download the complete report.