Key elements to be found in this analysis:
Focus Data - Influencer Fashion in 2021
- Instagram, still in the lead,
- Performance by country: France, Germany, United Kingdom and Spain,
- Tools used by fashion brands on Instagram,
- Brands' perfomance by sector.
Live, social commerce and influence: the new codes of e-commerce in the fashion industry
- Influence and social commerce,
- Social commerce : tools and networks,
- Social commerce and the Chinese influencers,
- Data at the center of ROI.
Fashion trends on social media
- When KOLs launch their brands,
- When brands co-create with KOLs,
- Vlog and vidéo, the winning formats,
- Inclusive fashion and positive body.