[Report]

Influencer Marketing: TikTok, the social network of all possibilities

TikTok offers many possibilities to professionals thanks to its impactful and engaging formats (visibility, notoriety, conversion, ...). In its report, Kolsquare analyzed the best practices on this social network in order to better understand the digital issues related to it.

Among the key takeaways to be found in this analysis:

• The different formats used and developed on the application,

• The categories of KOLs on TikTok and their different conversation territories,

• Average audiences and engagement rates by type of influencer profile,

• The key to engaging content on TikTok,

• TikTok and brands: opportunity, creativity and different types of advertising,

• The budget question: how much do TikTok influencers cost?

• Some examples of effective and successful collaborations,

• The most followed influencers on TikTok in France and around the world.

[Report]

Influencer Marketing: TikTok, the social network of all possibilities

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