Among the key takeaways to be found in this analysis:
• The different formats used and developed on the application,
• The categories of KOLs on TikTok and their different conversation territories,
• Average audiences and engagement rates by type of influencer profile,
• The key to engaging content on TikTok,
• TikTok and brands: opportunity, creativity and different types of advertising,
• The budget question: how much do TikTok influencers cost?
• Some examples of effective and successful collaborations,
• The most followed influencers on TikTok in France and around the world.