[Case study]

Engagement rates in Influencer Marketing in 2018


Does engagement rate vary by social network? by theme of discussion? What about sponsored content? Kolsquare brings its data expertise to these questionse

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Kolsquare presents its first case study on engagement rates by social media platform
This study covers the posts of approximately 10,000 accounts from French influencers of all sizes, on Instagram, Facebook and Twitter, in the first half of 2018. And, unlike traditional studies, this research completely excludes fake influencers profiles using a proven method.


  • The amount of sponsored posts by social network
  • Sponsored content performance vs non-sponsored content
  • Comparison of engagement rate by social media platform
  • Comparison of engagement rate by influenceur audience size
  • Ranking of sponsored post content by sector
  • Top sponsored content by engagement rate

Discover the results of this analysis and how influencer marketing could benefit your online campaigns.

Kolsquare is a platform dedicated to Influencer Marketing, providing tools and expertise in order for you to achieve successful campaigns with the best influencers.