Kolsquare presents this document devoted to the budgetary question for Influencer Marketing in 2021/2022, this is a central point of reflection for many players in the sector who wonder about the measures of success, performance and effectiveness of their campaigns to boost their ROI.
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Key elements to be found in this analysis :
Overview: The Influencer Marketing market in 2021,
Influence marketing pyramid: between strategic objectives and key KPIs
Setting your objectives :
Brand image,
Visibility and awareness,
Acquisition and conversion,
Credibility.
What rates to pay influencers in 2021/2022?
Budgets from simple to double: which elements to take into account?
Average rates per type of KOL, per post and per social network.
7 key featuresfor your Influencer Marketing campaigns
The 4 mistakes to (absolutely) avoid for your next campaigns
Would you like to know more about the success factors of an Influence Marketing campaign in 2021/2022? Fill out the form to download the complete report.
