Among the key takeaways to be found in this analysis:
Focus Data Kolsquare: Influencer and entertainment in 2021
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The audiovisual industry in figures
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The gaming industry in figures
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The music industry in figures
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The publishing industry in figures
Share of voice, the top performers on the networks
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Top Audiovisual
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Top Gaming
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Top Music
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Top Publishing
Audiovisual, music, publishing, gaming: Industry trends on social networks to know in 2022
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Gaming is at its best on Twitch and Youtube
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TikTok, Instagram, Twitch, Youtube,...: the new revival of publishing in 2022
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Social platforms at the service of the music industry
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Social media will reshuffle the deck in broadcasting in 2022
Influence Marketing for the entertainment industry: an overview of successful campaigns and best practices
Conclusion