Influencer Marketing used as a ROI oriented and efficient tool.
We started our communication strategy 3 years ago with sponsorship campaigns on social media and the following year with publications in the press. Today, we are 80% focused on Influencer Marketing, which is more economical and efficient.
"Kolsquare is a very impressive solution thanks to its database and how easily information can be found there. It allows me, for example, to search for the most relevant influencer profile for a specific campaign or to analyse the influence / engagement score, in order to really know the quality of the profile depending on what I invest".
