Learn more about our last report
Key figures, top players, Share of voice and 2022 trends.
While many automotive brands have been cautious about getting into Influencer Marketing, some of the more forward-looking amongst them quickly saw the benefits, setting up early and frequent collaborations with successful content creators.
Collaborations with KOLs (Key Opinion Leaders) allow the brand to present itself in channels outside those normally used by the automotive sector, to start conversations with potential customers or prospects and launch the customer journey. Working with a content creator enables the brand to be represented in a new and innovative way, while also being part of the creator’s story.
What will you find in this report :
4. The automotive market in the world,