Learn more about our last report

Influencer Marketing:
what budget should you invest in your campaigns in 2023?

What will you learn in this report?

Budget report cover EN 2022

The Influencer Marketing industry is expected to reach $32.5bn by the end of 2023.

Being well integrated with the strategies of brands in all sectors, Influence has proven to be a lever with multiple possibilities to reach important business objectives and increase sales, awareness and visibility, or renew and maintain the brand image, to name a few.

To carry out successful and sustainable Influencer Marketing campaigns, there are certain codes and strategic axes to master. In addition to the implementation of creative and innovative devices, it is essential to analyze and understand each aspect of this lever to unleash its full potential. This is where the question of budgets in Influencer Marketing comes up, particularly via KOLs rates, KPIs to know and analyze according to your major strategic objectives, the different types of compensation for content creators, best practices for optimizing your influencer investments through the spectrum of data and their behind-the-scenes aspects.

What will you find in this report :

1. The Influencer Marketing market in 2022

2. The explosion of KOLs prices

A. The causes of this explosion

B. Effects and exceptions that impact the budgets 

3. Setting Goals

A. Early Beginners

B. Intermediate

C. Expert

4. What rates to pay influencers in 2023?

5. The different types of Influencer Marketing devices

6. How to properly negociate with influencers

7. Best practices: How to optimize your Influencer Marketing investments with a data-driven approach?

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Pourquoi les budgets de lInfluence Marketing explosent en 2021
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